In 2014, Guest Blogging was at its heyday. Since then, it has declined due to penalties imposed on blog owners for spam content. Here is how to avoid this.
Guest Blogging isn’t dead. It has evolved.
I remember back in ’14 when I received countless pitches for Guest Posts on my personal blog SimonStapleton.com. This was back in the day when Google hadn’t updated its algorithms to penalize ‘spammy’ back-links to content that was way outside of a bloggers niche. It didn’t matter, because more content (whatever the subject) meant more indexes on Google. For Guest Bloggers, they enjoyed the benefits of link attribution – Link Juice – and everybody was happy.
It was the ultimate Quid Pro Quo.
Then Google hit the practice hard. And Guest Blogging walked away with a bloody nose. Suddenly, sites were observing their visitor count plummet. They had been busted! So Guest Bloggers stopped offering their content, and publishers stopped accepting it, turning to in-house writers instead, where external links are not a primary concern and that content can be strictly controlled.
However, Guest Blogging still has a place, and a lot of value. It is still a genuine way to increase readership and build great content on your site.
Hence why I created HireaGuestBlogger.com.
Great content is still Great Content. It’s what we try to achieve with it that has changed. We can’t hand out Link Juice like it’s fresh-air. And neither can Guest Bloggers expect it. But we can expect that Great Content, when used to enrich and add value to the lives of readers, is rewarded with growth.
Guidelines for ‘Great’ Guest Blogging on your site
- Keep within your niche, or closely connected niches. Back-links to content that is way out there will be penalized, and do more damage than good
- Use NOFOLLOW links. Tells Google that you’re not attempting underhand tactics, but instead that the linked content is genuinely helpful to readers – so much so that you’re not giving any link attribution
- Focus on Quality. This has always been true, but never more so now. Quality posts that add genuine value to readers (without keyword-stuffing) are a tried and tested way of increasing rankings
- Check for genuine, original content. There are a number of online tools for this, including some great plugins for WordPress
- Publish Strict Guidelines. It will save you a lot of time and heartache if you’re clear upfront about what Guest Post content you accept. Read my post Do you have a Guest Bloggers page? for more information
- Be Brutal. If Guest Post content doesn’t fit with your readership squarely, don’t publish it. You’ll be left with that nagging doubt!